Earlier this week I posted that Windows Mobile has Terminal Cancer. I made this “prediction” based on my observations of the Mobile OS market, in particular with the addition of Palm’s webOS to the mix. The mobile market has now gotten crowded and intensely competitive with each of the 4 major carriers in the US now having a major cell phone brand behind it.
- T-Mobile = Google’s Android
- Sprint = Palm webOS
- AT&T = Apple iPhone
- Verizon = Research In Motion aka Blackberry
There are only these 4 major providers in the US and that leaves 2 big players without a home, Nokia and Microsoft. While yes they will still have a place with some carriers but not enough to even remotely be in “The game”.
“But, sorry, Nokia, Palm caught the last train out of town. They made it to the station 30 seconds before the doors closed.” - Scobleizer
For Microsoft the big manufactures that sell their OS are Motorola, Samsung and HTC however things are not looking good for at least one of them. This week Motorola announced they are cutting 3,000 (about 50% of their workforce) jobs in their mobile division alone and expects to ship 50% less devices than the year before.
HTC is feeling this move away from Windows Mobile as well and is releasing several Android based phone’s in 2009. This is a very smart move on the part of HTC so they don’t have all their egg’s in one basket.
One area that Microsoft may still have a chance is the international market in area’s where they don’t have the iPhone, Android or Palm Pre. Essentially this limits some of the competition for them but in no way gives them the customer base that they need to be competitive in the smartphone market.